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Holding
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Common
Catalog is a platform for the dissemination of new,
original, self-published writing. We are told the fiction market
is changing; that people are buying the physical book less, and
that the "broader, standard industry" is uncertain as
to its direction and future. Probably everything goes as it
always has, but it seems a wild kind of decentralization is
happening, and smaller publishers try to serve the fringe
markets despite the problems inherent in that avenue.
Often enough bright new writers debut their work, though to some
it may seem rather more by circumstance than anything else -
which is always the cry of the woeful rejected. But many
writers, determined to make the work available while they
continue to search for either representation or a small house
that will back them, have taken advantage of the internet to
circumvent the parasitic vanity publishers who drop cases of
books at your door without much care what happens next unless
you also pay for their marketing program. Publish-on-demand
capabilities and the potential for viral marketing on the web
have changed the game. Common Catalog wants to be a part of that
network by providing a free space for that virus.
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